But the callers are not the stars of the show. That’s cool if you’re somebody like Levi (RIP), who became somewhat of a cult figure on the station. That eventually went out the door and resulted in this situation where now you began to hear the same people, multiple times per day. Years ago, the late Tom Bigby introduced a rule where callers were only allowed to dial in once per week and once on the weekends. I listen to Marks and Reese every day while driving home after picking up my daughter, and I swear to God that “Chuck from Mount Airy” calls at the same exact time. That said, here are seven suggestions for the new Program Director, whoever that ends of being: 1. He was very good at keeping the peace behind the scenes and turning the focus to the important things. That station is a well-oiled machine and pretty much everything Spike did over there ended up working. Fair or not, you see these complaints in the comments that follow any Twitter or Facebook post about the topic.īut the bottom line is that WIP has been a juggernaut for several years now, so whether you like the changes or not, you should give credit where it’s due. They claim nepotism is the reason he got the WIP gig in the first place. The operation was humming along as the RADIO WARS drama of years past subsided. That resulted in WIP finding stability and then proceeding to crush 97.5 the Fanatic in the ratings. Spike left the morning show alone, put Joe DeCamara and Jon Ritchie on middays, paired Jon Marks with Ike Reese, and gave the evening shift to Joe Giglio. WIP was coming out of the Josh Innes/Andy Bloom era, which left fracturing in need of repair. Whenever people think about the job that Eskin did over the years, you have to begin with where the station was when he took over.
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